I help service businesses rank higher on Google the traditional way, and show up when customers ask ChatGPT or AI search who to call. I also build the website that makes all of it work.
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Full Search Coverage
Satisfied Clients
Job Success Score
Years of Experience
I’ve spent the last 4+ years helping service businesses get found, first through traditional SEO, and more recently through the newer skill of showing up when people ask AI tools like ChatGPT for a recommendation instead of typing into Google.
I’ve worked with over 100 clients across solar and energy, career coaching, architecture and design, home lending, and home service trades, each with a different audience, but the same underlying problem: being easy to find when it matters.
I work directly with business owners, no account managers, no handoffs. When you hire me, I’m the one doing the work.
Still where most of your customers start. Ranking well here still matters most.
ChatGPT, Perplexity, and AI Overview now answer directly. If you're not mentioned, you're invisible here.
What I do
A fast, clean, search-ready website built to support everything above, not just look good.
Portfolio
PLUMBING SERVICES
Built the local SEO, AEO, and GEO foundation from zero for a new plumbing company, focused on ranking for local searches and AI powered answers when homeowners need a plumber fast.
PLUMBING SERVICES
Set up the complete technical SEO, AEO, and GEO strategy for a plumbing website with no prior search history, driving steady month over month growth in traffic and AI search visibility.
RENEWABLE ENERGY
Fixed weak rankings and low AI search visibility for a solar installer, applying GEO and AEO principles alongside local SEO so the business could compete for high intent local searches.
Home Lending
Strengthened local SEO, AEO, and GEO presence for a mortgage brokerage across multiple service areas, improving map pack visibility for location based searches.
Case study
Daphne Michaels, US
Testimonials
“Great job helping us optimize our site and rank on SERPS”
Angel Investors, US
“Zarer was responsive and helped us improve SEO for 2 website. Recommend without reservation”
GAI Insights, US
“SEO – Zarar is an expert, for organic growth he has the best strategies to work. 100% recommend working with him! Thank you for everything!!!”
Brat, US
Video testimonial
Technical fixes and AI search improvements can start showing within a few weeks. Competitive Google rankings usually take longer, most clients see meaningful movement within 2 to 3 months.
I’ll check your Google rankings and test whether AI assistants recommend your business, then send you what I find. No cost, no obligation.